TMC launches 'Jann ki Baat' to counter PM's 'Mann ki Baat'

• TMC launches 'Jann ki Baat' social media campaign to counter PM Modi's 'Mann ki Baat'
• The video questions PM Modi's decade-old promise of creating 2 crore jobs
• BJP criticizes TMC, pointing to alleged job-related scams in Bengal's education and civic bodies

In a strategic move ahead of the upcoming Lok Sabha elections, the Trinamool Congress (TMC) initiated a social media campaign titled 'Jann ki Baat' (voice of the people), aiming to counter Prime Minister Narendra Modi's widely popular radio show 'Mann ki Baat' (speaking from the heart). Chief Minister Mamata Banerjee unveiled the campaign, releasing a data-intensive, 1.45-minute video highlighting the issue of unemployment across India.

This video is the first series the TMC plans to roll out, focusing on pressing concerns affecting the common people, particularly the youth. The party has produced the video in both Bengali and English, incorporating Hindi elements to reach a broader audience.

“A 2023 report reveals that 40% of Indian graduates under 25 remain unemployed. Modiji, where are the 2 crore jobs?” the narrator asks, referring to the promise the prime minister made a decade ago.

While talking about the campaign TMC state general secretary Kunal Ghosh highlighted that the campaign aligns with the latest trends in social media strategy. However, the initiative has faced criticism from the BJP, with Bengal spokesperson Samik Bhattacharya mocking the TMC said “Everybody aspires to target the Prime Minister. Let TMC first explain how thousands of eligible candidates became victims of the bribe-for-job scam in the education department. A similar scam in Bengal’s civic bodies is being probed by federal agencies under orders from court.”